Some customers, though, are even willing to buy merchandise off sellers who just left the stores with new goods. Related | Supreme Brings Skate Culture to the Hamptons "They're going to buy it from you for a certain price, and sell it for a better price. "Sellers are usually buying to sell," SPARKS says. While in line I also met a YouTuber named D SPARKS, who gave me some insight on Supreme's reselling industry. I had my eye on two small box-logo hoodies - a pink and red - and managed to buy both. With pieces selling for massive markups in retailers like CopVsDrop and Unique Hype Collection, some Supreme buyers have made significant enough profits to create retirement plans.Ĭurious about the hype, I had to see firsthand how this self-circulating economy worked with the help of my friend jason chu, a rapper and streetwear connoisseur, my first drop at the Fairfax location in Los Angeles was extremely successful. Naturally with such demand and limited release, secondary markets emerge. Related | Supreme's New Collection with Comme Des Garçon Dropping new merchandise every Thursday, true fans will brave any weather to try and buy one of their exclusive pieces. Trying to get a box-logo Supreme hoodie off-the-rack is like trying to buy an Hermès Birkin: extremely difficult.įounded by James Jebbia in 1994, the skate brand with humble beginnings has gradually evolved into one of streetwear's most coveted names with enough social caché to score a Louis Vuitton collaboration last year.
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